Sales plan
Alex sent over the Growth System page as the best overview of Plutus, so this plan is built on it, your public client reviews and today's App Store charts. The Account Executive job is mostly closing the calls your team books, so that comes first. After it is how I would keep the calendar full, plus a few things you can use this week whether or not we end up working together.
Your apply page says what the first call is for: product, current channels, spend, unit economics and the biggest growth constraint, then whether creator-led growth can create more value than it costs. I would run every call around that test.
| Step | What I'm finding out | What I'd ask |
|---|---|---|
| Before the call | The closest Plutus case study, and whether they run paid ads | Ten minutes of prep: the application, their live Meta ads and their chart rank |
| Growth today | Where users come from now | "Where do new users come from today, and how much of that is paid?" |
| Economics | Whether $50K can pay back | "What do you pay per install or trial on paid, and what is a user worth to you after 90 days?" |
| Creative | How hard the paid team works for each winner | "How many new ad concepts does your team test a month, and how many become winners?" |
| History | Past creator work, good or bad | "Have you worked with creators before? What happened?" |
| Decision | Who else signs off, and on what | "Who else needs to agree to a test this size, and what will they want to see?" |
| Next step | A date on the calendar | "If the numbers work, can we go through a proposal together this week?" |
Proposal the next day, a walkthrough within a week, then a yes or a clear no. A deal that goes quiet gets one useful follow-up a week, each with something new in it.
I map the approvers on the first call and give each one a page in their own terms: payback for finance, creative volume for growth, category proof for the founder. Then a dated close plan with the champion and a weekly check-in.
Before kickoff, delivery gets a short brief in HubSpot: goals, the success metric, the hooks and angles discussed in the sale, every stakeholder and any red flags. The client meets the delivery lead within 48 hours of signing, so nothing said in the sale gets lost.
Every answer below leans on something a Plutus client said publicly on your apply page.
| Objection | My answer | Proof from your reviews |
|---|---|---|
| "We tried UGC ourselves and it was hit or miss." | That is where most teams start. The difference is volume: with 849 active creators, Plutus tests far more formats than an in-house team can, and the winners show up in the data. | Fluffle's founder called making UGC herself "time-consuming and hit or miss" before Plutus drove millions of views. |
| "We already run paid ads." | Good. Creator content feeds paid, because the formats that win organically become your next ads. | YKB moved a viral format found with Plutus into TikTok ads at a 15-cent CPI. |
| "$50K is a lot to test a channel." | It is, so we agree the success metric before we start and check it at month two. | What Colors: 63M views, 135K downloads and $67K in revenue in two months. |
| "We don't have time to manage creators." | Plutus recruits, briefs, replaces and reports, so your team reviews results instead of managing people. | Tea's founder called it "largely hands off." PrayScreen's founder pointed to the Looker dashboard and creators replaced without asking. |
| "We already work with a UGC agency." | Then compare the research and the reporting. Ask what each has learned about your audience so far. | Rork's founder called it "the best research from an Agency I've seen." SideShift's COO compared Plutus with more than 50 agencies. |
Three things that do not depend on hiring me.
On two fresh loads of your apply page, the Growth System Call scheduler opened on its own and covered the headline. On a phone it also covers the video and the Apply button. Opening it only when someone clicks Apply keeps your best proof in view first.
Deep Flow, the publisher behind Learna (#2 in Education today), also has Bible Path at #12 in Reference, Arc Translate at #41 in Reference (released October 5) and Remly at #57 in Health and Fitness. That is an expansion conversation with a team that has already seen your results.
Seventeen founders vouch for Plutus on your apply page, and several credit Alex by name. At this price, a warm intro from a happy founder usually beats any cold channel, and one ask after a strong month is enough.
US top free charts in Plutus's categories, pulled November 5. 225 apps released since 2024 sit in those top 100s, before removing names like Meta and Google. Three groups stand out:
| Group | Apps and rank | Why they fit |
|---|---|---|
| Studios with several apps | Next Vision: WoodSense #13, AntiqSnap #15, FoilSnap #24 and ToyWorth #99 in Reference. Brainstash: Deepstash #6, Empirio #81 and Paladin #95 in Education. | One relationship, several campaigns. |
| Faith apps | Bible Shorts #4, BibleScroll #8, Haven #18 and Creed #25 in Reference | Same category as Prayer Lock and PrayScreen, both on your review wall. |
| Language learning | LangLearn #9, YayTalk #13, Pingo AI #65 and Talko #69 in Education | Learna lookalikes, with Learna as the case study. |
Chart rank shows momentum, not budget. Each app still gets the Meta Ad Library check before anyone emails it.
When the calendar runs light, this is the second source. It targets the apps your fit list already describes: consumer apps that are live or launching, US first, already spending on growth, and after more than a few inexpensive UGC videos.
| Signal | Where it comes from | What it tells us |
|---|---|---|
| Ads live on Meta | Meta Ad Library, which shows every active ad with no login | They pay for users. Ad count does not show spend, so the apply form still confirms budget. An ad that has run for months is a winner the paid team leans on. |
| In TikTok's top ads | TikTok Creative Center, top ads by industry | A way to find active advertisers. TikTok's own ad library only covers Europe, so it cannot confirm a US app's ads. |
| Raised in the last 12 months | Crunchbase and Apollo funding filters | Budget is set aside. Apollo's funding data can lag a few weeks. |
| Hiring for growth, UA or creator roles | LinkedIn Jobs, careers pages | They are building the function in-house, and Plutus is the faster route. |
| Climbing a category chart | Apple's free top-chart feeds, Google Play charts | Timing. The prospects above came from this. |
| Same category as a Plutus win | Your case studies and reviews | The case study becomes the opener. |
A personal first line, a snapshot with their own app in it, and both the founder and the growth lead contacted.
Category-level copy and the category snapshot. Accounts move up to Tier 1 when a second signal appears.
Consumer app founders hear from UGC shops every week, so a cold meeting ask blends in. Your reviews keep praising the research documents Plutus sends, so the first touch is a one-page preview of that research for the prospect's category.
Hook angles for the prospect's own app stay for the call, which keeps a reason to book. I would build the template and pull the public data, and your creative team adds a line on what it is seeing in the category.
For an education app running Meta ads. Three short emails over a week, one ask each and no links in the first email.
Hi {{first_name}}, {{app}}'s longest-running Meta ad has been live since {{month}}. When one creative carries that long, the paid team is usually hunting for the next winner.
Plutus runs creator campaigns that bring in organic users and give paid teams new winning ads to scale. I put together a one-page snapshot of what is driving installs for education apps on TikTok this month.
Want me to send it?
Hi {{first_name}}, one example from your category: Learna AI reached #1 in the US App Store with 115M+ views at a $0.34 CPM.
Happy to send the education snapshot if it is useful.
Hi {{first_name}}, should I send the snapshot over, or close the loop for now?
Thanks for connecting, {{first_name}}. I sent you a note about a creator snapshot for education apps. Happy to drop it here if that is easier.
A yes gets the snapshot the same day, with the apply link underneath.
New domains need about two weeks of warm-up before they send at volume, so they get bought on day one.
Meetings held, close rate on qualified meetings, deals by stage with a forecast, and deals at risk with the reason.
Reply and positive reply rates, meetings booked and show rate, meetings that pass the economics check, and cost per qualified meeting.
I run outbound end to end today and take the calls it produces. My most recent cold email campaign:
12.4K emails to 4,375 business owners in my agency's ICP, sent from 34 inboxes. Four rounds of A/B tests, with the winning variant lifting replies 78% over the baseline. App founders are a different buyer, so the numbers will differ. What carries over is the method of testing small, measuring replies against pipeline and scaling the winner.
Before my agency, I spent four years selling B2B into enterprise brands, where deals ran through custom pricing, procurement and compliance reviews, and three years in business development at Toyota.
Reach me at me@dylanbaker.ai or on LinkedIn.